Christchurch Central Apartments | Web Strategy Development

Project Details


Christchurch Central Apartments

http://www.christchurchcentral.co.nz
About the project:

The primary purpose of the Christchurch Central Apartments website is to provide legitimacy to CCA and convey the high quality accommodation on offer by CCA (which exceeds that of most holiday home style accommodation). The website and branding was developed by Synapse to convey a feeling of relaxation and warmth, thus creating an inviting atmosphere for guests. The quality of the accommodation is conveyed through dynamic photos on the home page. The legitimacy and popularity of the accommodation is reinforced by booking calendars being displayed on the home page of the site. This acts to subtly market CCA through the reinforcement of the accommodation’s popularity to potential guests. For more information on CCA view a full case study here.

Features:

  • Simulated video galleries
  • Booking calendars
  • Full customer content management
  • Newsletters